The conceptual link between social desirability and cultural normativity

Psychologists have a recurrent concern that socially desirable responding (SDR) is a form of response distortion that compromises the validity of self-report measures, especially in high-stakes situations where participants are motivated to make a good impression. Psychologists have used various strategies to minimise SDR or its impact, for example, forced choice responding, ipsatization, and direct measures of social desirability. However,...