The role of organizational learning in stakeholder marketing
Volume: 43, Issue: 4, Pages: 429 - 452
Published: May 5, 2015
Abstract
As the roles of customers, employees, suppliers, shareholders, regulators, and communities become more significant in today’s business environment, a precise understanding of the organization’s internal drivers in delivering value to its stakeholders is critical. To this end, this study integrates stakeholder theory and the organizational learning literature to propose that stakeholder-focused organizational learning drives organizations to...
Paper Details
Title
The role of organizational learning in stakeholder marketing
Published Date
May 5, 2015
Volume
43
Issue
4
Pages
429 - 452
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