The Study of Factors Influencing the Success of Acquisitions in the Case of WPP

Literature on mergers and acquisitions often suggest that the majority of transactions fail to deliver anticipated returns, or fail to meet the declared goals. This is studied for a serial acquirer that achieved more than 300 M&As transactions in the period 1985 to 2013. The findings indicate that the acquiring company adopted an acquisitive strategy and achieved phenomenal growth and positive performance. The investigated case provided a better...