Promote up, ingratiate down: Status comparisons drive warmth-competence tradeoffs in impression management

We hypothesized participants would adopt diverging impression management strategies when interacting with lower- versus higher-status others, to disconfirm status-based stereotypes of their own respective coldness or incompetence. In Study 1, downward comparers downplayed their own competence to appear warmer, and upward comparers downplayed their own warmth to appear more competent. In status comparisons with counter-stereotypical targets,...