The Ideal Marketer is an Authentic Marketer

Abstract
Interest in authenticity is on the rise. Marketing literature touts authenticity as a point of differentiation (Gilmore & Pine, 2007; Leigh, Peters, & Shelton, 2006). Tourism literature continues to investigate authenticity in reference to the consumer experience (Steiner & Reisinger, 2006; Wang, 1999). Modern psychology considers what is, and what is not, authentic behaviour (Golomb, 1995; Guignon, 2002). And of course, Philosophy has been...
Paper Details
Title
The Ideal Marketer is an Authentic Marketer
Published Date
Jan 1, 2016
Pages
32 - 40
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