The relationship between risk control imperative and perceived causation: the case of product counterfeiting in China

The counterfeiting of safety critical products such as pharmaceuticals is a significant risk to public safety, but the literature suggests that much of the causation of counterfeiting is endogenous: the decisions of legitimate producers and consumers facilitate or incentivize the manufacture of counterfeits. This study examined what effect the perceived causation of counterfeiting risk (both the causes of counterfeiting, and the consequences...