Doing Well by Doing Better: Entrepreneurs and Sustainability

Volume: 24, Issue: 2, Pages: 1 - 20
Published: Jan 1, 2014
Abstract
We examine how entrepreneurial ventures can employ sustainability to do well (create a competitive advantage) by doing better (creating more social good than is created by Corporate Social Responsibility). We compare and constrast CSR and sustainability and examine factors influencing the competitive strategies of large, established firms versus entrepreneurial firms. We conclude that established firms are likely to focus on CSR while...
Paper Details
Title
Doing Well by Doing Better: Entrepreneurs and Sustainability
Published Date
Jan 1, 2014
Volume
24
Issue
2
Pages
1 - 20
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