Explaining the internationalization of ibusiness firms
Volume: 47, Issue: 5, Pages: 513 - 534
Published: Sep 3, 2015
Abstract
Information and communication technologies have given rise to a new type of firm, the ibusiness firm. These firms offer a platform that allows users to interact with each other and generate value through user co-creation of content. Because of this, ibusiness firms face different challenges when they internationalize compared with traditional firms, even those online. In this article we extend existing internationalization theory to encompass...
Paper Details
Title
Explaining the internationalization of ibusiness firms
Published Date
Sep 3, 2015
Volume
47
Issue
5
Pages
513 - 534
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