Consumer attachment styles and preference for participating in sharing systems

Sharing encompasses “all activities and processes of distributing what is ours to others for their use and receiving or taking something from others for our use” (Belk 2007, 126). Following Belk (2013), we distinguish between non-market and market-based sharing systems and adopting Hazan and Shaver’s (1987) three attachment style model, show that consumers’ attachment styles determine their likelihood to participate in such sharing systems. We...