Review paper
Liking Goes with Liking: An Intuitive Congruence between Preference and Prominence
Abstract
In a series of five experiments, we find that people intuitively relate preferred choices to prominently labeled cues (such as Heads as opposed to Tails in a coin toss) and vice versa. Importantly, the observed congruence is asymmetric – it does not manifest for non-prominent cues and non-preferred choices. The first four experiments demonstrate the non-intuitive nature of the effect, while the last experiment suggests that preference-prominence...
Paper Details
Title
Liking Goes with Liking: An Intuitive Congruence between Preference and Prominence
Published Date
Jan 1, 2015
Journal
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