A Journal-Neutral Ratio for Marketing Faculty Scholarship Assessment
Abstract
This article proposes a journal-neutral Publication to Citation Ratio (PCR) to complement qualitative methods to evaluate a marketing educator’s scholarship for reappointment, promotion, tenure, and post-tenure review (RPTP) decisions. We empirically establish a minimum time period to evaluate scholarship data, then benchmark publication and citation counts from a sample of 270 marketing educators. The purpose is to equally represent the...
Paper Details
Title
A Journal-Neutral Ratio for Marketing Faculty Scholarship Assessment
Published Date
Jul 7, 2015
Journal
Volume
25
Issue
3
Pages
193 - 204
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