Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship
Abstract
This paper focuses on the contribution of the independent product design industry to business and strategy development processes of contemporary organizations. It embarks from the observation that whilst some policy-makers and enlightened businesses recognize the role and value of design beyond the traditional and narrow confines of technical or ‘commodity’ input, many fail to understand its potential as a transformative tool. Applying evidence...
Paper Details
Title
Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship
Published Date
Oct 7, 2014
Journal
Issue
2
Pages
27 - 41
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Notes
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