Evaluating new concepts of PSS based on the customer value: Application of ANP and niche theory

Product-service systems (PSSs) have been highlighted as a prevailing trend for manufacturers to survive the modern era of tough competition in their industries. Despite the importance of the customer in such systems, previous studies offer little in terms of evaluating new PSS concepts from the customers’ perspective. To fill this academic lacuna, this paper proposes a method for evaluating such concepts that focuses on their acceptability to...