Alliances decision-making in NPD: A risk point of view
Abstract
During the bidding process a couple {product; projects} has to be formalized. To be competitive, the bid should present an innovative advantage while being achievable. Most often the time, if product is complex, a unique company doesn't have the whole competences to provide the complete product. Depending on the selected partners, different possible innovation level can be reached. This decision also influences the level of risk of the project....
Paper Details
Title
Alliances decision-making in NPD: A risk point of view
Published Date
Jan 1, 2015
Journal
Volume
48
Issue
3
Pages
942 - 947
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