Geographical diversification as a predictor of MNC reputations in their home nations
Abstract
This study explores the link between geographical diversification and firms' home-nation reputations. We hypothesize a u-shaped relationship between geographic diversification and firm reputation and examine the moderating effect of the globalization level of a firm's home nation on this relationship. Results based on 403 of the world's largest firms support our hypotheses. Our study advances firm reputation research that has examined the link...
Paper Details
Title
Geographical diversification as a predictor of MNC reputations in their home nations
Published Date
Aug 1, 2016
Journal
Volume
69
Issue
8
Pages
2882 - 2889
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