Coordinating R&D, Product Positioning, and Pricing Strategy: A Duopoly Model

This paper develops an integrated duopoly model for coordinating R&D, product positioning, and pricing strategy. The model can be applied to a broad spectrum of market structures and market conditions since it allows for bidirectional technology transfers (i.e., firms can learn from each other), partial or complete technology transfer, differential quality-adjusted production costs across firms, preference heterogeneity across consumers for...