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Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures

Published on Jun 1, 2016in Journal of Business Research4.03
· DOI :10.1016/j.jbusres.2015.10.149
Silvia L. Martin3
Estimated H-index: 3
(California State University, Los Angeles),
Rajshekthar G. Javalgi32
Estimated H-index: 32
(CSU: Cleveland State University)
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Abstract
International new ventures (INVs) face constant competitive intensity, which serves to increase the already high difficulty of enhancing marketing capabilities to gain superior performance in foreign markets. International entrepreneurship (IE) literature suggests that entrepreneurial orientation (EO) may influence INVs' performance. However, EO can be a resource-consuming strategic orientation, and INVs face resource constraints. Specifically, the literature expresses doubts as to whether increasing levels of EO are favorable for all INVs, all the time. From the resource-based view (RBV) perspective, the present paper extends previous IE research by investigating whether the degree to which EO and corresponding marketing capabilities vary under differing competitive intensities when enhancing performance. The findings highlight the moderating role of competitive intensity between EO and marketing capabilities for better INV performance. These have important implications for the decisions of IE scholars and practitioners about EO allocation in order to enhance the required marketing capabilities for INV's increased performance.
  • References (123)
  • Citations (40)
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References123
Newest
Published on Jan 1, 2015in Journal of International Business Studies7.72
S. Tamer Cavusgil60
Estimated H-index: 60
(GSU: Georgia State University),
Gary Knight28
Estimated H-index: 28
(Willamette University)
Our 2004 Journal of International Business Studies article, “Innovation, Organizational Capabilities, and the Born Global Firm” provided a framework for the phenomenon of early and rapid internationalization among young, entrepreneurial firms. This work can be characterized as an integration of marketing, entrepreneurial, and capability-based thinking around exporting, positioned as the born global exporter. The article also reported findings from a national study of start-up firms that expanded...
Published on Aug 1, 2014in Management International Review2.69
Mika Gabrielsson22
Estimated H-index: 22
(Aalto University),
Peter Gabrielsson10
Estimated H-index: 10
(University of Vaasa),
Pavlos Dimitratos22
Estimated H-index: 22
(Glas.: University of Glasgow)
A premise in the international new venture (INV) literature is that a strong entrepreneurial orientation distinguishes an INV’s behaviour over time. Employing the concept of international entrepreneurial culture (IEC), which provides a holistic operationalisation of international entrepreneurship, we provide evidence from a longitudinal case study of four Finnish INVs as they grow over time. The findings suggest that various IEC dimensions affect the growth of INVs across their different phases....
Published on May 1, 2014in Journal of Business Research4.03
Jorge Carneiro8
Estimated H-index: 8
(PUC-Rio: Pontifical Catholic University of Rio de Janeiro),
Esteban Brenes12
Estimated H-index: 12
(INCAE Business School)
As part of a cooperative effort between the Journal of Business Research (JBR) and the Business Association of Latin American Studies (BALAS), this special issue brings updated research on the Latin American business environment. Out of 226 papers submitted to the BALAS 2012 conference, which was hosted by the Pontifical Catholic University of Rio de Janeiro (PUC-Rio), 22 were pre-selected to run for publication in this special issue — and only 14 actually were accepted after the demanding three...
Published on May 1, 2014in Journal of Business Research4.03
Luciano Ciravegna13
Estimated H-index: 13
(INCAE Business School),
Luis López7
Estimated H-index: 7
(INCAE Business School),
Sumit K. Kundu23
Estimated H-index: 23
(FIU: Florida International University)
This study examines the internationalization of high technology small and medium enterprises (HTSMEs). It explores how they develop and use networks to penetrate their first foreign market relying on information collected via direct interviews with the CEOs or founders of 58 high technology small firms that operate internationally. It uses mixed methods to discuss the network building mechanisms identified — client–supplier relationships, existing personal contacts, contacts acquired by chance, ...
Published on Apr 1, 2014in Journal of Business Research4.03
Afonso Fleury18
Estimated H-index: 18
(USP: University of São Paulo),
Maria Tereza Leme Fleury22
Estimated H-index: 22
(FGV: Fundação Getúlio Vargas)
Despite the rapid growth of South–North investments, the literature is still incipient to look into the broad range of issues associated with them. This article focuses on reverse takeovers and discusses the reasons why emerging-country firms, Brazilian multinationals in particular, are able to profitably acquire firms in developed countries, chiefly in the United States. The research addresses two specific subjects in international business literature: country-choice and entry-mode. The analyti...
Published on Dec 13, 2013
Daniel Lederman29
Estimated H-index: 29
,
Julián Messina20
Estimated H-index: 20
+ 1 AuthorsJamele Rigolini8
Estimated H-index: 8
Entrepreneurship is a fundamental driver of growth, development, and job creation. While Latin America and the Caribbean has a wealth of entrepreneurs, firms in the region, compared to those in other regions, are small in size and less likely to grow or innovate. Productivity growth has remained lackluster for decades, including during the recent commodity boom. Enhancing the creation of good jobs and accelerating productivity growth in the region will require dynamic entrepreneurs. This book st...
Published on Apr 12, 2013in International Marketing Review3.45
Yanto Chandra10
Estimated H-index: 10
,
Chris Styles23
Estimated H-index: 23
,
Ian Wilkinson38
Estimated H-index: 38
Purpose – This paper aims to complement existing theories of internationalization by studying an important aspect which has been neglected in previous studies: the process of international entrepreneurial opportunity recognition. International market entry is conceptualized as an entrepreneurial, innovative act; and opportunity recognition consists of both discovery as well as deliberate and systematic search.Design/methodology/approach – The methodology employed involves eight case studies of s...
Published on Dec 1, 2012in Journal of International Marketing3.38
Lianxi Zhou24
Estimated H-index: 24
(Brock University),
Aiqi Wu6
Estimated H-index: 6
(ZJU: Zhejiang University),
Bradley R. Barnes23
Estimated H-index: 23
(University of Sheffield)
Abstract In an emerging market context, this article examines the impact of early international market entry on marketing capability development and performance outcomes in young and small entrepreneurial firms. The authors identify the importance of marketing capabilities and the boundary conditions associated with international commitment, as well as the type of international market entered (developed vs. emerging market), to determine performance outcomes in early internationalization. With s...
Published on Nov 29, 2012
Salih Tamer Cavusgil1
Estimated H-index: 1
,
Ayse A Akcal1
Estimated H-index: 1
,
Pervez N. Ghauri40
Estimated H-index: 40
An Overview of Emerging Markets Political, Legal and Cultural Framework in Emerging Markets Economic Environment in Emerging Markets Opportunities and Trends in Emerging Markets Companies From Emerging Markets Analysis of Selected Emerging Markets Entry Modes and Strategies The Negotiation Process and Strategies in International Business Negotiations and Building Relationships in Emerging Markets Assessing Risks and Opportunities in Emerging Markets
Published on Apr 1, 2012in Journal of World Business5.79
María Ripollés Meliá9
Estimated H-index: 9
(James I University),
Andreu Blesa13
Estimated H-index: 13
(James I University)
This paper explores how marketing capabilities contribute to the international expansion of international new ventures, and influence their choice of entry mode. The study examines how marketing capabilities help international new ventures to use entry modes involving higher resource commitment in international markets. The proposed model was tested on country-level data from Spain. The results show that marketing capabilities contribute to a firm's decision to choose entry modes involving highe...
Cited By40
Newest
Published on May 1, 2019in International Business Review3.64
Jonathan Bauweraerts4
Estimated H-index: 4
,
Salvatore Sciascia15
Estimated H-index: 15
+ 1 AuthorsPietro Mazzola (New York City Law Department)
Abstract Adopting the socioemotional wealth perspective, we argue that the presence of a family CEO in family SMEs negatively affects export scope, but that such negative effect is mitigated by board service. We develop and test a model that considers the synergistic combination of family management and another important aspect of family governance in the context of family firm internationalization: the service behavior of the board of directors. The empirical evidence from a sample of 248 Belgi...
So Won Jeong (PNU: Pusan National University), Byoungho Jin25
Estimated H-index: 25
(Kyung Hee University),
Sojin Jung1
Estimated H-index: 1
(Kyung Hee University)
Purpose Drawing on the resource-based view, the purpose of this paper is to investigate the link between resource capabilities and performance by incorporating two network dimensions (i.e. social and business networks), a moderator (i.e. international experience) and a mediator (i.e. marketing capabilities). Design/methodology/approach SME data were collected via surveys. A sampling frame of 3,000 exporting manufactures was developed based on a database sourced from the Korea Chamber of Commerce...
Published on Sep 5, 2019in Management International Review2.69
Li Chen (MU: University of Missouri), Shaoming Zou (MU: University of Missouri)+ 1 AuthorsYiwen Chen (MU: University of Missouri)
Despite its importance to business performance, the role of Entrepreneurial Orientation (EO) in multinational corporations (MNCs) is under-researched. This study investigates the drivers of EO and its performance outcome in the context of large MNCs. The authors theorize that an MNC’s organizational characteristics drive the formation of its EO and an MNC’s EO affects its performance in the global market under certain contingency conditions. Based on a survey of large MNCs, the authors find that...
Published on May 14, 2019in Strategic Entrepreneurship Journal2.96
Tālis J. Putnińš (Stockholm School of Economics in Riga), Arnis Sauka5
Estimated H-index: 5
(Stockholm School of Economics in Riga)
Gurjeet Kaur Sahi4
Estimated H-index: 4
(JU: University of Jammu),
Mahesh Gupta19
Estimated H-index: 19
(University of Louisville)
+ 1 AuthorsSubhash C. Lonial15
Estimated H-index: 15
(University of Louisville)
Purpose Premised on dynamic capability theory, the purpose of this paper is to explore the link between entrepreneurial orientation (EO) and operational responsiveness (OR). In addition, grounded in contingency theory, the authors examine the roles of competitive intensity and technological turbulence in affecting the entrepreneurial orientation and OR link. Design/methodology/approach This study proposes that firms’ entrepreneurial initiatives in terms of innovativeness, proactiveness and risk-...
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