Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures

Published on Jun 1, 2016in Journal of Business Research
· DOI :10.1016/J.JBUSRES.2015.10.149
Silvia L. Martin5
Estimated H-index: 5
(California State University, Los Angeles),
Rajshekhar G. Javalgi35
Estimated H-index: 35
(CSU: Cleveland State University),
Rajshekthar G. Javalgi1
Estimated H-index: 1
(CSU: Cleveland State University)
International new ventures (INVs) face constant competitive intensity, which serves to increase the already high difficulty of enhancing marketing capabilities to gain superior performance in foreign markets. International entrepreneurship (IE) literature suggests that entrepreneurial orientation (EO) may influence INVs' performance. However, EO can be a resource-consuming strategic orientation, and INVs face resource constraints. Specifically, the literature expresses doubts as to whether increasing levels of EO are favorable for all INVs, all the time. From the resource-based view (RBV) perspective, the present paper extends previous IE research by investigating whether the degree to which EO and corresponding marketing capabilities vary under differing competitive intensities when enhancing performance. The findings highlight the moderating role of competitive intensity between EO and marketing capabilities for better INV performance. These have important implications for the decisions of IE scholars and practitioners about EO allocation in order to enhance the required marketing capabilities for INV's increased performance.
  • References (124)
  • Citations (85)
Cited By85
#1Kayhan Tajeddini (SHU: Sheffield Hallam University)H-Index: 18
#2Emma Martin (SHU: Sheffield Hallam University)H-Index: 4
Last. Alisha Ali (SHU: Sheffield Hallam University)H-Index: 6
view all 3 authors...
Abstract Utilizing a sample of 192 hospitality firms, this study investigates the moderating role of a dynamic environment, coupled with business and social networking ties and technology resources, on the relationship between entrepreneurial orientation and organizational performance in hospitality firms. This research is novel in that we adopt business network ties and social network ties as two moderating variables along with technology resources between entrepreneurial orientation and busine...
#1Yongge Niu (Sichuan University)H-Index: 3
#2Fumin Deng (Sichuan University)
Last. Andy Wei Hao (UHart: University of Hartford)H-Index: 4
view all 3 authors...
Abstract This study investigates the influence of entrepreneurial orientation (EO) and swift Guanxi (three dimensions: mutual understanding, reciprocal favor and relationship harmony) on perceived value of suppliers and market performance of e-commerce enterprises, and the moderating effect of collectivistic orientation on the relationship between EO and swift Guanxi. The results obtained from a sample of 153 Chinese e-commerce enterprises using SEM-PLS analysis show that market performance of t...
#1Jee Yong Chung (Duksung Women's University)
#2Woojin Yoon (Hanyang University)
#1Yan Ling (UR: University of Rochester)H-Index: 1
#2María Concepción López-Fernández (UC: University of Cantabria)H-Index: 8
Last. Franz W. Kellermanns (WHU - Otto Beisheim School of Management)H-Index: 42
view all 4 authors...
To enrich understanding of the causes of entrepreneurial orientation (EO), we examine whether and how EO is rooted in organizational culture. Following a new conceptualization of EO and based on data from 269 Mexican firms, we theorize and find that organizational culture is a strategic resource that firms can use to cultivate EO and this influence is more transmitted through firms’ entrepreneurial behaviors than through managers’ attitude towards risk. Further, this process is moderated by firm...
2 CitationsSource
#1Steven W. Bayighomog Likoum (EMU: Eastern Mediterranean University)H-Index: 1
#2Mohamed Dawood Shamout (AU: American University)H-Index: 2
Last. A. Mohammed AbubakarH-Index: 9
view all 4 authors...
This article reviewed existing strategic management and marketing literature, and then proposes a framework that links market-sensing capability, firm innovativeness, brand management systems, and firm performance. Drawing on resource based theory (RBT) and dynamic capability theory, a framework that proffers firm innovativeness and brand management systems as mediators in the relationship between market-sensing capability and firm performance, this paper proposes the moderating role of environm...
4 CitationsSource
#1Zhibin Lin (Durham University)H-Index: 7
#1Zhibin Lin (Durham University)H-Index: 16
Last. Ed Cottam (Northumbria University)
view all 3 authors...
ABSTRACTChinese small and medium-sized enterprises (SMEs) are increasing their international networking and knowledge acquisition activities. This paper attempts to explain this phenomenon by exami...
1 CitationsSource
#1Nuno Fernandes Crespo (University of Lisbon)H-Index: 3
#2Vítor Corado Simões (University of Lisbon)H-Index: 1
Last. Margarida FontesH-Index: 1
view all 3 authors...
The purpose of this article is twofold: to bring back to discussion the importance of strategy as a key element for international new ventures (INVs) to achieve higher international performance and...