Integrating Supply and Demand
Abstract
If an organization only makes incremental improvements, it should expect only incremental increases to its profits. More dramatic gains in profitability require a radical overhaul to high-level organizational thinking. Our research suggests that demand and supply integration offers one such pathway to creating a culture that recognizes that an organization cannot simultaneously be all things to all customers. Instead, demand and supply...
Paper Details
Title
Integrating Supply and Demand
Published Date
Jan 1, 2015
Journal
Volume
56
Issue
4
Pages
16 - 18
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Notes
History