Examining strategic orientation complementarity using multiple regression analysis and fuzzy set QCA

Volume: 69, Issue: 6, Pages: 2199 - 2205
Published: Jun 1, 2016
Abstract
null null Research to date suggests that resource complementarity benefits business performance. Yet the frequent use of net effects analyses in extant literature results in inconsistent empirical findings. Net effects analyses rely on the idea of an average firm and capture complementarity only inefficiently. The current study examines the complementarity of four strategic orientations (market, entrepreneurial, relationship, and technology)...
Paper Details
Title
Examining strategic orientation complementarity using multiple regression analysis and fuzzy set QCA
Published Date
Jun 1, 2016
Volume
69
Issue
6
Pages
2199 - 2205
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