“Paying tax is part of life”: Social norms and social influence in tax communications

A number of studies on taxpayer interaction, from large-scale surveys to field experiments, reveal that people's tax compliance attitudes and behavior change after they discuss tax with other taxpayers. However, we know very little about the content of these communications and the processes by which they produce changes in tax compliance. To address this knowledge gap, we employed an in-depth analysis of naturally-occurring online discussions...