E-commerce and coffee in Costa Rica: Case studies of costa rican roaster companies

This paper presents the results of an exploratory multiple case study about the use of e-commerce for selling roasted coffee from Costa Rica. Four Costa Rican roasting companies are considered. This study is aimed at addressing the questions of why such companies use e-commerce and how they do so. Based on the results obtained, we propose possible key success factors for using e-commerce in this type of companies. Notwithstanding the results of...