Can't See the Forest for the Trees? The Effect of Media Multitasking on Cognitive Processing Style
Abstract
Media multitasking represents an important aspect of the recent evolution in media consumption habits. While some experimental research exists, it has primarily focused on the detrimental effects of multitasking on task performance. We go a step further by examining the impact of media multitasking on information processing style. Study I demonstrates that media multitasking, compared to sequential media consumption, leads to a more local...
Paper Details
Title
Can't See the Forest for the Trees? The Effect of Media Multitasking on Cognitive Processing Style
Published Date
May 15, 2015
Journal
Volume
18
Issue
4
Pages
425 - 450
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