The internationalization of Latin American enterprises—Empirical and theoretical perspectives

This study explores the impact of the baseofthepyramid orientation (BOPO) on export performance (EP) through the mediating mechanism of environmental sustainability practices (ESPs). In addition, it examines the moderating role of social innovation (SocInnno) on the relationship between BOPO and ESPs. The proposed model and its hypotheses were tested, using covariance-based structural equation modeling (CB-SEM) on the data from 163...