Beyond Hofstede : culture frameworks for global marketing and management
Published: Jan 1, 2009
Abstract
PART I INTRODUCTION AND OVERVIEW 1. Going Beyond Hofstede: Why We Need to and How C.Nakata PART II REVIEWS AND CRITIQUES OF CULTURE FRAMEWORKS So What Kind of Atheist Are You? Exploring Cultural Universals and Differences P.Christopher Earley Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research V.Taras & P.Steel Culture Theories in Global Marketing: A Literature-Based Assessment C.Nakata & E.Izberk-Bilgin PART III...
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