Employer Branding and Organisational Effectiveness
Published on Jan 1, 2011
As HRM begins to assume a greater role in Organisational Effectiveness, there has been growing debate about the need for researchers to provide a more satisfactory means of accommodating workers’ interests in the modelling of the employment relationship. This chapter builds upon these arguments, blending them with a critical review of the upsurge of interest in employer branding and employee engagement. In doing so, it draws upon our own research and consultancy practice to illustrate the application of a ‘conversational approach’ to EVP with explicit links drawn to the model of New OE that frames the book.