Employer Branding and Organisational Effectiveness

As HRM begins to assume a greater role in Organisational Effectiveness, there has been growing debate about the need for researchers to provide a more satisfactory means of accommodating workers’ interests in the modelling of the employment relationship. This chapter builds upon these arguments, blending them with a critical review of the upsurge of interest in employer branding and employee engagement. In doing so, it draws upon our own...