STRATEGIC ALLIANCE AND COMPETITIVENESS: THEORETICAL FRAMEWORK
Volume: 2, Issue: 1, Pages: 43 - 54
Published: Jan 1, 2011
Abstract
Strategic alliances, which are cooperative strategies in which firms combine some of their resources to create competitive advantages, are the primary form of cooperative strategies. Research on strategic alliance in the past few decades has suggested that strategic alliance can enhance competitiveness. Whatever forms joint venture, equity based or nonequity based, strategic alliance assist in ensuring the economic value addition,...
Paper Details
Title
STRATEGIC ALLIANCE AND COMPETITIVENESS: THEORETICAL FRAMEWORK
Published Date
Jan 1, 2011
Volume
2
Issue
1
Pages
43 - 54
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