Review paper
Why Some New Products are More Successful than Others
Abstract
Product innovation is increasingly valued as a key component of the sustainable success of a business's operations. As a result, there has been a noticeable increase in the number of studies directed at explicating the drivers of new product success. To help managers and researchers synthesize this growing body of evidence, the authors conduct a meta-analysis of the new product performance literature. Of the 24 predictors of new product...
Paper Details
Title
Why Some New Products are More Successful than Others
Published Date
Aug 1, 2001
Volume
38
Issue
3
Pages
362 - 375
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