International Standardization Strategies: The Experiences of Australian and New Zealand Firms Operating in the Greater China Markets

Volume: 11, Issue: 3, Pages: 48 - 82
Published: Sep 1, 2003
Abstract
Drawing on the findings of previous theoretical and empirical studies, this study proposes two frameworks for examining standardization strategies in home–host and intermarket scenarios. For the first time, internal and external factors, extent of standardization, program and process, performance, and home–host/intermarket scenarios are included in one study. In its examination of the proposed research frameworks, the study relies on the...
Paper Details
Title
International Standardization Strategies: The Experiences of Australian and New Zealand Firms Operating in the Greater China Markets
Published Date
Sep 1, 2003
Volume
11
Issue
3
Pages
48 - 82
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