Inconsistencies in International Product Strategies and Performance of High-Tech Firms
Abstract
This article explores two unresolved issues in the international business literature. First, it is not clear why high-tech firms should standardize their product strategies across countries. Second, the rationale for high-tech firms to forge international strategic alliances (ISAs) is unknown. Drawing on organizational ecology and structural inertia theories, this study proposes that the interactions between a firm's structural inertia and...
Paper Details
Title
Inconsistencies in International Product Strategies and Performance of High-Tech Firms
Published Date
Sep 1, 2014
Volume
22
Issue
3
Pages
94 - 113
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