Perceiving and managing business risks: differences between entrepreneurs and bankers
Volume: 33, Issue: 2, Pages: 207 - 225
Published: Jan 1, 1998
Abstract
We compared entrepreneurs with bankers in their perception and management of a variety of risks. Problems included financial risk, risk to human life and health, and risk of a natural disaster. Cluster analysis and content analysis of think-aloud protocols revealed surprising details. Entrepreneurs accept risk as given and focus on controlling the outcomes at any given level of risk; they also frame their problem spaces with personal values and...
Paper Details
Title
Perceiving and managing business risks: differences between entrepreneurs and bankers
Published Date
Jan 1, 1998
Volume
33
Issue
2
Pages
207 - 225
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