Service Content and the Internationalization of Young Ventures: An Empirical Test

Published on Mar 1, 2007in Entrepreneurship Theory and Practice6.193
· DOI :10.1111/j.1540-6520.2007.00171.x
Peggy A. Cloninger8
Estimated H-index: 8
(University of Houston–Victoria),
Benjamin M. Oviatt19
Estimated H-index: 19
(J. Mack Robinson College of Business)
Young ventures are becoming increasingly sophisticated about internationalizing their firms. However, this article suggests that young ventures may be overlooking the influence of service content on internationalization. This research argues and tests the proposal that service content is a critical variable influencing both the propensity of young ventures to internationalize and their location decisions. Employing a sample of 190 U.S.-based firms, this study measures the service content characterizing a venture's output, and found (1) the service content of the outputs of international young ventures is significantly different than the service content of domestic young ventures; and (2) the service content of the outputs of international young ventures is significantly different in different overseas locations.
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