Functional and Symbolic Values of Cloud Terminals: A Study of User Acceptance and Purchasing Behaviors

The purchasing behavior of cloud terminals is increasingly shaped by the emerging cloud services. Rather than its hardware configuration, performance of cloud intelligent terminals such as the Chromebook is more and more dependent on the cloud service capability. However, it remains unknown what factors will drive user's acceptance and purchase of these cloud terminals. Using the Chromebook and MacBook as two representative products, this study...