Validating vignette and conjoint survey experiments against real-world behavior

Volume: 112, Issue: 8, Pages: 2395 - 2400
Published: Feb 24, 2015
Abstract
Survey experiments, like vignette and conjoint analyses, are widely used in the social sciences to elicit stated preferences and study how humans make multidimensional choices. However, there is a paucity of research on the external validity of these methods that examines whether the determinants that explain hypothetical choices made by survey respondents match the determinants that explain what subjects actually do when making similar choices...
Paper Details
Title
Validating vignette and conjoint survey experiments against real-world behavior
Published Date
Feb 24, 2015
Volume
112
Issue
8
Pages
2395 - 2400
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