The curious case of Confession Bear: the reappropriation of online macro-image memes

‘Advice animals’ are popular user-created, image-based, and online meme formats. The memes include a humorous image of an animal juxtaposed with text offering advice and/or making a joke. One such example is known as ‘Confession Bear’, which features a sad looking Malayan sun bear ‘confessing’ to something silly, shameful, taboo, or embarrassing. Confession Bear was first circulated through the online community Reddit and was intended to be...