Boundary Conditions for the Application of Three Theories of Computer-Mediated Communication to MySpace
Abstract
This study examined how generally theories of taste performance, identity warranting, and social capital formation could be applied to behavior on MySpace. New MySpace members (N = 365) was tracked for 7 weeks to determine how frequently boundary conditions for these theories were satisfied. Most new members rarely visited their profiles, did little to personalize them, and did not list friends or receive comments from others during the 7-week...
Paper Details
Title
Boundary Conditions for the Application of Three Theories of Computer-Mediated Communication to MySpace
Published Date
Aug 1, 2011
Journal
Volume
61
Issue
4
Pages
557 - 574
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