Export stimuli revisited: The influence of the characteristics of managerial decision makers on international behaviour
Volume: 29, Issue: 6, Pages: 648 - 670
Published: Nov 13, 2011
Abstract
Utilizing the theory of planned behaviour (TPB), this article proposes and tests relationships among the nature of export stimuli, the personal characteristics of decision makers and the decisions they make with regard to internationalization. The conceptual model for the study includes psychological variables that might condition owner-managers’ decision-making responses to such export stimuli. Using structural equation modelling, the study...
Paper Details
Title
Export stimuli revisited: The influence of the characteristics of managerial decision makers on international behaviour
Published Date
Nov 13, 2011
Volume
29
Issue
6
Pages
648 - 670
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