When the Wait Isn’t So Bad: The Interacting Effects of Website Delay, Familiarity, and Breadth
Abstract
Although its popularity is widespread, the Web is well known for one particular drawback: its frequent delay when moving from one page to another. This experimental study examined whether delay and two other website design variables (site breadth and content familiarity) have interaction effects on user performance, attitudes, and behavioral intentions. The three experimental factors (delay, familiarity, and breadth) collectively impact the...
Paper Details
Title
When the Wait Isn’t So Bad: The Interacting Effects of Website Delay, Familiarity, and Breadth
Published Date
Mar 1, 2006
Journal
Volume
17
Issue
1
Pages
20 - 37
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History