Review paper
Retailing Innovations in a Globalizing Retail Market Environment
Abstract
In recent years, the combination of economic growth and population growth in emerging markets and less developed markets has accelerated the progression of globalization of retailing and globalization by retailers. The challenges faced by global and globalizing retailers (retailers who currently have or intend to establish a market presence in mature markets, emerging markets and less developed markets) can be more daunting compared to those...
Paper Details
Title
Retailing Innovations in a Globalizing Retail Market Environment
Published Date
Jul 1, 2011
Journal
Volume
87
Pages
S53 - S66
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