Transforming Business Models in Fast‐Emerging Markets–Lessons from India

There is a need for understanding the entrepreneurship and business models in the emerging economies, especially the fast‐expanding ones, from a different perspective as compared to the developed economies. The consistent gross domestic product ( GDP ) growth rate, significant socioeconomic potential, untapped needs of the population, and economic growth potential in the fast‐expanding emerging economies like the BRIC nations (Brazil, Russia,...