On the Relationship Between Character Strengths and Sustainable Behavior

This article addresses the link existing between sustainable behavior (SB) and the character strengths that constitute universal virtues. Research was conducted to confirm the idea that SB comprises actions of virtuous nature. SB is defined as a positive behavior aimed at the protection of the socio-physical environment, including pro-ecological, altruistic, frugal, and equitable behaviors as its constituting facets. Four hundred eighty Mexican...