Original paper
The Value of Internet Commerce to the Customer
Abstract
Internet commerce has the potential to offer customers a better deal compared to purchases by conventional methods in many situations. To make this potential a reality, businesses must focus on the values of their customers. We interviewed over one-hundred individuals about all the pros and cons of using Internet commerce that they experienced or envisioned. The results were organized into twenty-five categories of objectives that were...
Paper Details
Title
The Value of Internet Commerce to the Customer
Published Date
Apr 1, 1999
Journal
Volume
45
Issue
4
Pages
533 - 542
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Notes
History