Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?

Volume: 26, Issue: 1, Pages: 1 - 18
Published: Jan 1, 2011
Abstract
null null Social interaction plays a central role in effectuation processes, yet we know little about the implications for effectuation when an entrepreneur interacts via particular channels such as social media. To address this gap, our paper uses an inductive, theory-building methodology to develop propositions regarding how effectuation processes are impacted when entrepreneurs adopt Twitter. Twitter is a microblogging platform that can...
Paper Details
Title
Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?
Published Date
Jan 1, 2011
Volume
26
Issue
1
Pages
1 - 18
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