Fast Food Restoranlarda Fiziksel Çevre, Fiyat Algisi ve Tekrar Satin Alma Eğilimi Arasindaki İlişki
Volume: 6, Issue: 1
Published: Jan 1, 2014
Abstract
The Servicescape is a determining factor for customers when they need to make a decision on selecting a restaurant. Therefore, in this study, the effect of the Servicescape factor on price perception and then the effect of the price perception on repurchase intention were tested in the scope of the fast food restaurants. The domain of the research is limited to the province of Izmir. For this research, total of 468 usable surveys returned from...
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