Priming…Shmiming: It's About KnowingWhenandWhyStimulated Memory Representations Become Active

A funny thing happened along the way of researchers using priming techniques to study psychological questions. Rather than priming being just a tool to study mind—dealing with questions like the nature of and the mechanisms underlying mental representation, semantic organization and judgment—priming became the object of study. In other words, it morphed from being a stagehand to being the star of the show. People began to talk about, and...