Review paper

Legal and Ethical Issues of the Corporate Blogosphere

Volume: 52, Issue: 3, Pages: 243 - 253
Published: Sep 1, 2009
Abstract
In the increasingly competitive global economy, corporations throughout the world must take advantage of all the marketing and communication tools available to them, including blogging. Blogs allow corporations to connect with their stakeholders in a more personal way and, thus, strengthen their image, brand, and customer loyalty. Instant feedback is available through comments posted on the corporate blog, saving organizations large sums of...
Paper Details
Title
Legal and Ethical Issues of the Corporate Blogosphere
Published Date
Sep 1, 2009
Volume
52
Issue
3
Pages
243 - 253
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