The impact of market actions on firm reputation
Abstract
Drawing on signaling theory, we hypothesize that a firm's reputation is shaped by its own market actions and the actions of its industry rivals. We view market actions as signals that convey information about the underlying competencies of firms and influence stakeholder evaluations of them. We find that the total number of a firm's market actions, the complexity of its action repertoire, the time lag in rivals' responses to its actions, and the...
Paper Details
Title
The impact of market actions on firm reputation
Published Date
Oct 30, 2006
Journal
Volume
27
Issue
12
Pages
1205 - 1219
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