Giving Voice to Latino Voters: A Field Experiment on the Effectiveness of a National Nonpartisan Mobilization Effort

In this article, I present a summary of the findings of a randomized field experiment of 465,134 registered Latino voters, the largest such experiment on Latinos to date. The National Association of Latino Elected and Appointed Officials’s (NALEO’s) Voces del Pueblo voter mobilization effort in 2002 explored three alternative modes of communicating with voters: direct mail, robotic phone calls, and live phone calls from volunteers. Of the three,...