The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
Abstract
The recent literature suggests a potential tension between market orientation and entrepreneurial proclivity in achieving superior business performance. This is unsettling for marketers, because it could mean that being market oriented is detrimental to a firm that is also trying to be entrepreneurial and successful. To examine this unnerving potential, the authors investigate structural influences (both direct and indirect) of entrepreneurial...
Paper Details
Title
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
Published Date
Jul 1, 2002
Journal
Volume
66
Issue
3
Pages
18 - 32
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