Global Procurement: Motivations and Strategy

Published on Oct 1, 1994in Marketing Intelligence & Planning
· DOI :10.1108/02634509410069074
Shan Rajagopal6
Estimated H-index: 6
(University of Strathclyde),
Kenneth N. Bernard7
Estimated H-index: 7
(University of Strathclyde)
Global procurement is not a simple or easy solution to a company′s sourcing needs. With new markets and changing competitors challenging established business, global sourcing is now offering an opportunity for organizations to meet these challenges on a global basis. Discusses the varied interpretations and significance of global sourcing as an ingredient of success, emphasizing the link between world‐class production/quality, marketing and procurement. From these discussions and empirical evidence, provides a matrix of management choices to facilitate the selection of worldwide sourcing strategies most appropriate to corporate goals.
  • References (18)
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