Social Media as Enabler of Crowdsourcing
Abstract
Purpose — The purpose of this study is to investigate how social media features enable crowdsourcing and to gain rich understanding of mechanisms that lead from online community design practices to success in crowdsourcing initiatives. Methodology/approach — Inductive qualitative methods were used for investigating the case of crowdsourcing-based microstock business model. Twenty-three in-depth interviews with stock photography industry insiders...
Paper Details
Title
Social Media as Enabler of Crowdsourcing
Published Date
Sep 11, 2013
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